While some coaching relates to working with people in a group, building relationships is as much about communicating with the heart and mind as it is with logic and timing. Topics and issues include integrity, respect, trust; relating to others without being political, avoiding being overly assertive or deferential; encouraging cooperation, fostering team spirit, keeping promises, protecting your team, giving credit and recognition, behaving professionally, being attuned to the feelings of staff, and, of course, how to seek and receive feedback on your own performance.